The new religion: How the emphasis on ‘clean eating’ has created a moral hierarchy for food

National Post

Part of a series showcasing the research at the annual Congress of the Humanities and Social Sciences conference from May 30-June 5 at the University of Ottawa.

When a vegan friend opened her fridge door, Gillian McCann could sense his disgust at the milk on the shelf.

“He never said it, but it definitely felt like it was polluting the … space,” she says.

McCann, a professor of religion and culture at Nipissing University in northern Ontario, says she is just as guilty of food snobbery. The vegetarian admits she would be grossed out to find a hunk of meat too close to her salad in the fridge.

But if their kitchen skirmish sounds like just more fodder for a Portlandia skit, it also points to a larger, more troubling, trend.

McCann is one of several academics presenting papers at next week’s Congress of the Humanities & Social Sciences in…

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About Marc Brazeau

Free lance cultural attaché. Writing at REALFOOD.ORG.

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